What Crocs can teach us about gaining new customers and keeping them happy.
May 15, 2023
About 15 years ago, I bought a pair of Crocs sandals in Myrtle Beach, SC. Not only were they hot pink, but the insole was traffic cone orange. My buddies hated them, but oddly others loved them. The sandals were affordable (maybe $20), comfortable, and a conversation starter.
According to last week’s The New York Times' profile on Crocs, I’m one of tens of millions of happy Crocs owners. This happiness is profitable:
Before May 31, 2023, send an email to your retailers inviting them to join you on Shop Local's e-commerce platform. We’ve written for you a sample email template you can send to them. Please find that template below. You can copy this template and send it using your email program (Outlook, MailChimp, etc.).
When you send your email, please BCC [email protected] or forward it after you send it.
How setting goals for our new members can help them be more successful.
January 31, 2023
When growing our network, we consider what it takes to keep existing members and grow into other industries. Andrew Chen in The Cold Start Problem reports that Facebook famously wanted a user to get 10 friends in a week because then the person would likely use the service. Similarly, Slack said users with about 10 connections tend to become active users. My company currently doesn’t have such new user benchmarks and we need to develop them.
Adding New Retail Members to the Product...
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How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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In this e-commerce age, a store being found on page 1 of Google is very important. Online advertising has become much more expensive recently, making being found even more important. Being found in Google saves the store on costly advertising.
Sometimes a potential client asks me if their store uses Bridge Store software, will their store rank higher in Google? The answer: Yes. In this example, we Googled "gift registry texas." We see that Bridge retailers claimed ...
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Bridge has added a new feature to your store's wedding registry service. We have added checklists to each registry.
These checklists will help your store:
Save time.
Sell more gifts.
Make customers happier.
Details
Bridge has given each of your wedding registries two checklists:
Your store receives an internal, private checklist for each registry. The registrant can’t access this.
The registrant receives their own checklist. You can also
An article in today’s Times cites the high cost of acquiring customers, which ranges from $100 to $800. Excerpt:
“Estimates of an often-cited retail metric known as customer acquisition costs range from $100 to more than $800 per customer, said Daniel McCarthy, a professor at Emory University’s Goizueta School of Business, who has done extensive research in the field.”
Physical retail is one of the most expensive ways to acquire customers. An online ...
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Zola has added a "Home Store" tab to its site. The goal: become an online retailer that does it all...oh, and maybe does gift registries, too. Notably, this a departure from its original, registry-focused mission statement. Initially, Zola told brands that indie store gift registry services were not servicing out of the way towns and that by opening Zola, the brand would reach brides in remote parts of, say, Oklahoma. Zola didn't say that it was simply selling ...
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Indie Bridge stores outrank two national chains when one Google’s gift registry service for a state.
Breed & Co. and P.S the Letter, two Texas-based stores that use Bridge to power their online stores, beat Dillard’s and Target when one Goolges “gift registry Texas.” When one Googles other state names, Bridge retailers in those states also beat national chains.
When stores choose to power their online operations with Bridge, they are choosing ...
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Carol Schroeder, who owns a store in Wisconsin and uses Bridge for her gift registry service, shares her thoughts on "porch pirates"--thieves that steal packages delivered to your front porch.
Carol suggests that porch pirates can be used as leverage to encourage customers to 'buy online, pick up in-store.' When customers do this, they often buy more while in the store picking up the item.
Friday, July 12, 2019
Location: Skyros Showroom / AmericasMart
Wish to grow your gift registry business?
Join Skyros Designs and Jason Solarek for drinks and a free seminar. Jason Solarek will show you 7 free steps to grow your registry business.
Friday, July 12th 5 - 6 pm Skyros Designs Showroom Building 2 / 9th Floor / Suite 919 (next to the escalators) AmericasMart Drinks and lights snacks will be served Cost: Free
Why attend? • Retailers with gift registry services report selling 13% more. • Two million weddings will occur in the U.S this year. • The average ...
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Why Attend? • Sell 13% more ~ Retailers offering a gift registry service report selling more. • Two million weddings will occur in the U.S this year. • The average gift ...
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May 12, 2016
May 12, 2016
The Whitney Shop, a premium gift boutique in Connecticut, is joining Bridge. Welcome aboard. :)
Miss T's Sets, a beautiful gift store in Florida, sent us this picture of the front of its store. The store is promoting its gift registry service using Bridge's "Ask Us About Our Registry" sign. Download your sign for free today. It's in your Bridge Library.
How does a Main Street store open an online gift registry service?
I thought of this question after reading about a similar project in this week's Wall Street Journal. The writer Joanna Stern asked how someone can setup a new, informational website quickly. (Please find the WSJ article here.)
The writer picked Squarespace as her favorite. If I could, I'd like to ask the writer Ms. Stern to do the same test amongst online bridal registry store providers.
In under 30 minutes, a retailer can open ...
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